Future Bites 8 – Reputation management and algocracy

The eighth in a series of un-forecasts* – little glimpses of what may lie ahead in the century of two singularities. This article first appeared on the excellent blog run by Circus Street (here), a digital training provider for marketers. In the old days, before artificial intelligence started to really work in the mid-2010s, the clients for reputation management services were rich and powerful: companies, government departments, environmental lobbying groups and other non-government organisations, and of course celebrities. The aims were simple: accentuate the good, minimise the bad. Sometimes the task was to squash a potentially damaging story that could...