Putting the AI in retail: How cognitive reasoning systems could make life easier for consumers

Another guest post by Matt Buskell, head of customer engagement at Rainbird. There was a time when booking a holiday meant a single trip to the high street travel agent. Nowadays, the process of online research seems to take longer than the holiday itself. The difference, back then, was the travel agent – a human being who could look you up and down, talk to you about your preferences, and make a recommendation based on their judgement. In the world of AI, we like to call this ‘inference’. Travel agents never asked any questions like the filters and features you...