Book review: "Framers" by Kenn Cukier

Book review: "Framers" by Kenn Cukier

Models In the 1980s, a novel and important idea about the nature of human thought and consciousness gained currency: the notion that one of the most powerful functions of our minds is to create and evolve models of the world. Once established, these models shape our perception and our purpose. We cleave to these models, and we are prepared to distort reality inside our heads in order not to falsify them. Daniel Kahneman called this the framing effect, and he saw it as a flaw in human reasoning. He described how students responded very differently to an incentive, depending how...